Benny Gold is a San Francisco based streetwear brand and boutique known worldwide.
WORDS FROM BENNY GOLD Over the past decade it’s grown from a small side project of mine to one of streetwear’s more celebrated labels. As a brand, we emphasize the importance of staying true to your passions, growing up without growing old, and a DIY work ethic. It’s a labor of love and hard work on the part of a close knit group of friends and family, but we try not to take ourselves too seriously...Now a few years into it we’re pushing harder than ever. Breathing life each day into Benny Gold has become the embodiment of our paper plane philosophy: ever young, always moving. We’ve grown our family, outgrown our original retail space, and continue to push and challenge ourselves as designers and creators. We’re also partnering with artists and brands we respect and admire, who share our pride in craftsmanship and a dedication to the strength of the brand.
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