Founded in 2010, San Diego-based streetwear brand & boutique, THE FRESH YARD also known as FY, is the brainchild of Kwa Nguyen who is originally from The Bay Area. What started out as a boutique that carried some of the dopest upcoming brands in streetwear, FY has grown to become a lifestyle brand itself. Rooted in California, FY is influenced by many things but Hip-Hop and street culture are the driving force behind the brand.
Bay Area Raised • San Diego Born – “I was raised in The Bay Area so everything we do is influenced by The Bay, either directly or indirectly. The Fresh Yard was born in San Diego in 2010, so that foundation will always be a part of the brand. Both cities are home and will continue to influence the brand globally.” – Kwa Nguyen
Moving forward, the shop will continue to carry brands that reflect the same lifestyle, values, and aesthetic as FY. But as a brand expect more of an extensive apparel range, collaborative projects and an emphasis on social justice issues.
“Symbol of Excellence”, our catchphrase and a constant reminder that quality and originality should always be the main focus of the brand. It also means paying attention to the small details and striving for excellence in everything we do.
Thank you for your support and believing in the brand. Stay Fresh!